Rightmove won't let a listing point back to you.
Rightmove's own rules won't let a web address, phone number, or email appear anywhere in one of your listings — not in the description, not on your profile, not in a virtual tour. Rigove is a place, outside that restriction, where your link can live. A free account lets you add it to every listing at once.
What a free account gives you
Bulk-add in one paste
Paste a list of Rightmove IDs and your own URLs, and add links across your whole portfolio at once — instead of working through each property page individually.
Edit or remove anything, anytime
Everything you've submitted lives on your dashboard. A price changes, a listing goes under offer, an instruction ends — update or remove the link yourself, whenever you need to.
Useful before a buyer even calls back
A buyer rings the office referencing "the Rightmove listing." Instead of digging through a back-office system for a match, paste the ID into Rigove and see every link recorded for that property, including your own — during the call, not after it.
Compare portals at a glance
See what's showing for a property on Zoopla, OnTheMarket, and your own site next to each other on one page — a quicker way to notice a stale price or a status that didn't propagate everywhere than opening four tabs by hand.
Why this link can't live on Rightmove
Source — trade-press analysis; Competition Appeal Tribunal claim, Apr 2026
Rightmove's Agent and Developer Technical Guidelines say contact details, "including web addresses, phone and email details," must not appear in a property description — the same rule applies to office profile pages and listing videos. The same clause goes further: you also can't include "any text or language that encourages Users to make enquiries to You outside of the enquiry channels available on the Platforms." It's a written policy, not an oversight: every enquiry on a Rightmove listing is required to stay inside Rightmove's own system, not just the contact details — the whole route back to you.
Read the section-by-section breakdown of Rightmove's technical rules →
That sits alongside a subscription cost most agents have little practical choice but to pay — trade-press analysis puts the average bill at around 7.2% of monthly sales commission, rising to 13.5% in Glasgow. In April 2026, agents and developers filed a £1.5bn claim against Rightmove at the Competition Appeal Tribunal over exactly this, backed by more than 250 agencies. Rightmove disputes the claim.
Rigove doesn't compete with Rightmove and can't replace your listing there — every lookup starts with the Rightmove page itself. What it does is give you a place, outside Rightmove's control, to hand buyers every other place your listing legitimately lives. One free account is one more route back to you that doesn't run entirely through a single company's toll.
Why this gets stronger every time another agent joins
Every link an agent adds makes Rigove more useful for the next buyer looking up a different property — the map only gets richer, never diluted, the more agencies use it. That's the quiet effect.
The louder one is what happens when agents tell other agents. One agency adding a link is easy for Rightmove to treat as noise. A few hundred doing it, openly, isn't. You don't need every agent in the country on this before it starts changing what's normal — you need enough of them talking to each other.
Getting started
Create your account
Just an email and password — free, and takes under a minute.
Add your listings
Paste Rightmove ID/URL pairs for your current instructions — one at a time or up to 20 in a single batch.
It's reviewed, then live
Every submission is checked for abuse and held for review before it's shown to other visitors — the same bar every submission clears, agent or not.
Questions?
How links are verified, what an account can and can't do, and how Rigove relates to Rightmove.
Read the FAQ →