Rightmove Rebellion
You're not the first agent to fight back.
Six years of it, in fact — open letters, a class action, agencies that actually walked. Here's who's done it, what happened to them, and the one habit that costs less than any of it.
The current wave (2026)
Three different tactics, running at the same time: litigation, public pressure, and a funded alternative.
Jeremy Newman
Former CMA panel member, ex-CEO of BDO International
Leading the £1.5bn claim against Rightmove at the Competition Appeal Tribunal — filed April 2026, backed by 250+ agencies, funded by Innsworth Capital.
"Individual estate agents would have no ability to recover the losses they have suffered... without a collective action such as this."
rightmovefeesclaim.com →Shaun Adams
Managing Director, Cooper Adams (West Sussex)
Published an open letter after a 12% fee hike on top of ~20% the year before, and called on other agents to revolt.
"More than four times the rate of inflation, without any meaningful or worthwhile additional benefit."
cooper-adams.com →Mal McCallion
Founder/CEO, ModelProp
Running a 40-city "Rightmove Resistance Tour" pitching a free-to-list AI portal alternative — claims 2,750+ UK agency branches signed up.
Frames the CAT claim as "a fight for 2028 at the earliest" and is building a faster route around it instead of waiting on the courts.
modelprop.ai →Six years of precedent
Before the CAT claim, the 2020 Covid downturn produced an earlier wave of organized agent resistance — a coalition that reportedly represented ~3,000 branches at its peak.
Murray Lee
Led Agents’ Union — still runs Dreamview Estates, Golders Green.
Paul Davies
Led Boycott Rightmove — still Founder/MD, At Home Estate & Lettings, Horsham.
Rob Sargent
Led Say No To Rightmove as Acorn Group CEO — now MD of Cobalt Ltd.
David Thomas
Led Revolution Estate Agency 2020, founded Liberty Gate, Nottingham.
Iain White
Trained agents to operate without Rightmove — still active, runs the ICG Collective.
Proof it's survivable
Campaigning is one thing. These agencies actually pulled their listings — and are still trading.
Kristjan Byfield
Base Property Specialists, east London
Published an open letter, served notice, and took the agency exclusive with Zoopla from May 2020 — over what he called Rightmove’s price gouging with no matching innovation. Still runs Base PS today.
The Negotiator →Paul Sawyer
365 Residential, Soham
"I am sick to death" of the price rises, he said — dropping Rightmove freed up £50,000 a year, enough that he chose it over keeping his sales manager. Moved to Zoopla and OnTheMarket.
365residential.co.uk →Five agencies, one week
Albion (Northampton), Camerons (Bournemouth), Jungle Property (Somerset), Clintons Management (Ilford), James Pyre & Son (Skipton)
All switched to OnTheMarket in May 2019 over the same math: "we were paying more in fees each month than our office rent" (Albion’s Sally Knights).
Property Industry Eye →Full boycotts stall. Here's what doesn't.
Every documented full delisting above is from 2019–2020 — not 2026, despite the fee anger being louder now than ever. That's not because agents stopped being angry. It's because no single agency can afford to go first while buyer search is still concentrated on Rightmove. "Say No to Rightmove" peaked at ~1,850 agencies and still stalled for exactly that reason.
You don't have to be Kristjan Byfield or Paul Sawyer to push back. Rightmove Hygiene is the low-risk version: five habits that stop you personally handing Rightmove the traffic data it uses to justify next year's price rise — without giving up a single listing.
Questions?
How Rigove relates to Rightmove, what an account can and can't do, and more.
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